Director/PDMR Shareholding

Altitude Group plc

("Altitude", "the Company" or "the Group")

Director/PDMR Shareholding

The Board of Altitude Group plc (AIM: ALT.L), a leading promotional products business, has been informed that, on 6 October 2010, a company and its wholly owned subsidiary in which Mr Colin Cooke, non Executive Chairman, has a beneficial interest of 40 per cent. bought 30,000 ordinary shares of 0.4p each ("Ordinary Shares") in the Company at 16p per share and on 7 October the same company purchased 5,000 Ordinary Shares at 16.5p per share. Following this transaction, the company now has a total holding of 552,000 Ordinary Shares, representing 1.44 per cent. of the total issued share capital of Altitude.

Following this transaction, Mr Colin Cooke now has a total beneficial holding in the Company of 648,000 Ordinary Shares representing approximately 1.70 per cent. of the issued share capital.

Enquiries:

Altitude Group plc

Martin Varley, Chief Executive Officer Tel: 0870 224 6677

Daniel Stewart & Company plc

Oliver Rigby/Tessa Smith Tel: 020 7776 6500