Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Yehuda Dahan

2

Reason for the notification

a)

Position/status

CFO / PDMR

b)

Initial notification /Amendment

Initial

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

XLMedia Plc.

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of US0.000001

JE00BH6XDL31

b)

Nature of the transaction

Sale of shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

N/A

e)

Date of the transaction

December 6, 2016

f)

Place of the transaction

London Stock Exchange

XLMedia plc

Ory Weihs

www.xlmedia.com

Tel: 020 8817 5283

Vigo Communications

Jeremy Garcia / Fiona Henson

www.vigocomms.com

Tel: 020 7830 9700

Cenkos Securities plc (Nomad and Joint Broker)

Ivonne Cantu / Camilla Hume

www.cenkos.com

Tel: 020 7397 8900

Liberum (Joint Broker)

Neil Patel / Chris Clarke

www.liberum.com

Tel: 020 3100 2000