Director/PDMR Shareholding

11 July 2016

The Character Group plc

("Character Group" or the "Company")

Director's share dealing

Character Group (AIM: CCT) the designer, developer and international distributor of branded toys, games and giftware, has been notified that David Harris, non-executive Director, has today purchased 3,000 Character Group ordinary shares at a price of 440p per share.

Following this purchase, Mr Harris' shareholding in the Company has increased to 51,403 ordinary shares, which represents approximately 0.24% of the Company's issued voting share capital.

Enquiries:

The Character Group plc Tel: +44 (0)208 329 3377

Mark Dowding, Group Finance Director & Company Secretary

Ticker: AIM: CCT

Panmure Gordon Tel: +44 (0)20 7886 2500

Nominated Adviser and Joint Broker

Andrew Godber

Tom Salvesen

Allenby Capital Limited Tel: +44 (0)20 3328 5656

Joint Broker

Nick Athanas

Katrina Perez

Tooley Street Communications Tel: +44 (0)7785 703 523

IR & Media Relations

Fiona Tooley