Director/PDMR Shareholding

LTIP Awards to Directors and Persons Discharging Managerial Responsibility

McBride plc has been notified that on 15 September 2010 a notional allocation was granted under the terms of the McBride plc 2005 Long Term Incentive Plan ("the Plan") to directors and persons discharging managerial responsibility as set out below. These ordinary shares will vest at the end of a three-year period depending on the achievement of performance targets set out in the Plan, but will not require any payment from the individuals.

No. of shares Percentage of

Name Status subject to allocation issued shares

Chris Bull Director 174,387 0.10

Richard Armitage Director 106,267 0.06

Following this notification the total number of LTIP awards in the share capital of the Company held by each of the directors is as follows:

Chris Bull 174,387 shares, representing 0.10% of the total issued

share capital

Richard Armitage 168,189 shares, representing 0.09% of the total issued

share capital