Director/PDMR Shareholding

Cupid plc

Director's Shareholding

Cupid plc received notification on 5 September 2011 that Martin Higginson, Non Executive Director of the Company, disposed of 261,182 ordinary shares of 2.5p each ("Ordinary Shares") on 2 September 2011, at a price of 245.338 pence per share.

Following the above transaction, Martin Higginson now holds no Ordinary Shares of the issued share capital of the Company.

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Notes to Editors

§ Cupid plc listed on AIM in June 2010 and is a leading provider of online dating services

§ Cupid has built a base of over 34 million members.

§ Cupid offers a wide variety of online dating services allowing members to interact with each other and access the content available on the Group's websites. These websites are intended to appeal to dating users of diverse ages, cultures and social interest groups. The Group's most heavily visited websites include www.cupid.com, www.flirt.com, www.benaughty.com, www.girlsdateforfree.com and www.datetheuk.com. The Group also promotes the niche brands www.datingforparents.com, www.indiandating.com and www.maturedating.co.uk.

§ The majority of services are also available via Apple and Android App Stores for mobile users as well as through their own Facebook apps - e.g. http://apps.facebook.com/cupidcom and http://apps.facebook.com/benaughtynow.

§ Further information on the Company can be found at www.cupidplc.com.