Director/PDMR Shareholding

Personal Group Holdings plc

(the "Company")

Director Shareholding

The Company has been informed today by Kenneth Rooney, Deputy Chairman, that on 25 September 2012 he sold 62,944 ordinary shares of 5 pence each ("Ordinary Shares") at a price of 357 pence per Ordinary Share.

Mr Rooney also sold 4,398 Ordinary Shares at 368 pence under the Company's Inland Revenue approved All Employee Share Ownership Plan (AESOP) on the same day.

Finally, Mr Rooney confirms that he previously transferred for nil consideration 40,163 Ordinary Shares to his ex-wife and children and that these shares should no longer form part of his overall beneficial and non-beneficial holding.

Following these transactions, Mr Rooney remains interested in 5,170 Ordinary Shares, representing 0.02% of the issued ordinary share capital of the Company.

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Personal Group Holdings Plc (AIM: PGH) is a leading provider of employee benefits and financial services, established in 1984 with clients across the UK.

The group primarily provides tailored employee benefits programmes to businesses throughout the UK. These programmes include insurance products such as hospital and convalescence plans; death benefit and income protection plans; lifestyle benefits such as holiday and retail discounts; flexible benefit programmes; a range of tax efficient benefits such as childcare vouchers; and employee assistance programmes. The group generates the majority of its revenue through the underwriting of hospital and convalescence plans.

Through its expertise in producing, communicating and implementing successful benefit solutions, the group has helped over 400 leading UK companies recruit, retain and motivate the best people. In total the group provides access to benefits for 1.2 million employees, and clients include 3663, Brake Bros, Home Retail Group, Northumbrian Water Limited, Pirelli, Starwood Hotels, TNT, UK Mail, Regatta, Road Chef and Vinci Construction.

The group boasts considerable financial strength, with a track record of profitable growth since 1986, as well as a strong pipeline of new business. For the year ended 31 December 2011 the group reported revenue of £27.5 million and profit before tax of £10.0 million. With a strong balance sheet and a progressive dividend policy, Personal Group's vision is to be the provider of choice in employee benefits and financial services. The group's development to date has been achieved principally through strong organic growth.

Personal Group is headquartered in Milton Keynes, was floated on AIM in 2000 and today employs over 160 people.

For further information, go to www.personal-group.com