Director/PDMR Shareholding

25 August 2010

TRAKM8 HOLDINGS PLC

(the "Company")

Directors' Dealings

The Company received notification of the following Director's dealings today.

John Watkins today sold 834,000 ordinary shares of 1p each in the Company ("Ordinary Shares") at a price of 16p per Ordinary Share, which were held equally in his own name and in the name of his wife, Mrs Linda Watkins. On the same day, the trustees of John Watkins' SIPP purchased 834,000 Ordinary Shares at a price of 16p per Ordinary Share.

Following these transactions, John Watkins' interest in the Company remains unchanged at 3,822,738 Ordinary Shares, representing approximately 20.37 per cent. of the Company's issued ordinary share capital.

Enquiries:

Trakm8 plc 01747 858444

John Watkins, Chief Executive Officer

James Hedges, Finance Director

Arbuthnot Securities Limited 020 7012 2000

Hugh Field

Ed Groome

Tavistock Communications 020 7920 3150

Simon Hudson

ENDS