Director/PDMR Shareholding

Director / CAPs

Number of Shares purchased

Christopher Bailey

8,784

Ian Carter

70

Ian Carter and Carla Carter

(joint shareholding, Carla Carter is a CAP of Ian Carter)

511

Dame Carolyn McCall

40

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Christopher Bailey

2

Reason for the notification

a)

Position/status

President and Chief Creative Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Purchase of ordinary shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-08-07

f)

Place of the transaction

XLON

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Ian Carter

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Purchase of ordinary shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-08-07

f)

Place of the transaction

XLON

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Ian Carter and Carla Carter

2

Reason for the notification

a)

Position/status

Non-Executive Director and Closely Associated Person

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Purchase of ordinary shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-08-07

f)

Place of the transaction

XLON

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Carolyn McCall

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Burberry Group plc

b)

LEI

N/A

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.05 pence each

GB0031743007

b)

Nature of the transaction

Purchase of ordinary shares

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

2017-08-07

f)

Place of the transaction

XLON