Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Richard Hayes

2

Reason for the notification

a)

Position/status

Group Sales and Marketing Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Stock Spirits Group PLC

b)

LEI

213800O218GITCJG5984

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of £0.10 each

GB00BF5SDZ96

b)

Nature of the transaction

Exercise and sale of vested share options (122,396 substitute options and 27,157 top up options)

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

N/A

e)

Date of the transaction

2017-08-31

f)

Place of the transaction

London