Directorate Changes

Altitude Group plc

("Altitude" or the "Company")

Directorate Changes

Altitude Group plc (AIM: ALT), a technology and services provider specialising in end-to-end solutions for the branded merchandise and promotional products industry, is pleased to announce the appointment of Richard Sowerby as Chief Financial Officer designate, following an orderly handover from Drew Whibley, who will step down from the Board on 31 July 2026.

Richard is a chartered accountant and experienced board-level CFO. He is an Executive Director at Dowlis, with strong insight into the promotional merchandising sector, and has recently worked with fast-growth UK SMEs providing CFO services. Richard is well known to Altitude, having previously served the Company in a number of senior capacities, joining as Chief Financial Officer in 2013 before progressing to Executive Chairman and most recently serving as a Non-Executive Director in 2017.

Richard's appointment reflects the restructuring of the Group's finance function to align with Altitude's increased focus on the US market, where AIM Smarter serves more than 2,300 distributors managing over $2 billion in annual sales volume. Richard will serve on a fractional basis, working closely with Jayme Ulbin, AIM Smarter's US-based Financial Lead, to provide the Board with appropriate financial oversight and governance as the Group executes its growth plans.

With Richard's appointment, the Board transformation programme initiated over the past year is substantially complete. The Board has been progressively strengthened during this period, including the appointments of Alexander Brennan as Non-Executive Chairman, Robert Wigley and Max Roberts as independent Non-Executive Directors.

Alexander Brennan, Non-Executive Chairman of Altitude, commented: "I would like to thank Drew for his contribution to Altitude and wish him well. Richard's return brings continuity, deep sector knowledge, and a finance structure that is right-sized for where we are today."

The following information is disclosed pursuant to Schedule 2(g) of the AIM Rules for Companies.

Richard Anthony Sowerby, aged 58 years, is or has been a director of the following companies or partnerships during the five years preceding the date of this announcement:

In February 2009 Mr. Sowerby became a director of C J Garland & Co. Limited ("CJG"), a UK based contact centre serving the telecom sector, at the request of consultants acting for CJG's bank. He was tasked with managing the reduction of approximately £6 million of debt and the renegotiation of leases, both of which were achieved. In early 2010, CJG's clients started to migrate their business offshore and as a result, administrators were appointed in May 2010. CJG was liquidated in February 2013 with a shortfall of approximately £3.5 million.

As at the date of this announcement, Mr Sowerby does not hold any interest in the share capital of the Company.

Save as set out above there are no further disclosures pursuant to Rule 17 or Schedule Two paragraph (g) of the AIM Rules for Companies in respect of the appointment of Richard Sowerby.

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