Cooperation Agreement Signed With Zoetis

PREMIER VETERINARY GROUP plc

("PVG" or "the Company")

PREMIER PET CARE PLAN COOPERATION AGREEMENT SIGNED WITH ZOETIS (NETHERLANDS)

London, UK, 1 August 2016 - Premier Veterinary Group plc (LSE: PVG) announces that, through its wholly-owned subsidiary, Premier Vet Alliance Limited, it has signed a cooperation agreement for its preventative healthcare program for pets, Premier Pet Care Plan ("PPCP"), with Zoetis, one of the world's largest animal healthcare companies. PPCP is branded as "Huisdieren Zorg Plan" ("HZP") in the Netherlands.

Since the introduction of HZP to the Dutch companion animal market in March 2015, the business has entered into contracts with over 10% of the available clinic market. The cooperation agreement signed with Zoetis, an influential global manufacturer serving this market, will result in their representatives identifying and supporting practices which are interested in launching HZP in the Netherlands. Working in close collaboration with Zoetis is expected to generate an acceleration of the penetration of HZP into the wider Dutch market.

The available market for preventative healthcare programs for pets across the Netherlands is estimated at 1,100 veterinary practices, and an estimated 1.5 million dogs and 2.6 million cats (Source: FEDIAF - 2012).

Peter Mijten, Business Unit Director Companion Animal & Equine - Benelux, Zoetis, commented:

"Zoetis is always looking for partnerships that can deliver innovative services to the veterinary clinics. The collaboration with Premier Vet Alliance reflects the choice for a partner that shares the same values as Zoetis: innovation, quality and customer centricity."

Dominic Tonner, Chief Executive Officer of PVG, commented:

"Following the successful rollout of HZP in the Netherlands, this collaboration agreement comes as result of Zoetis recognising the benefits to themselves and their customers in running a preventative healthcare program. We would anticipate this relationship resulting in an increase in referrals to us of practices with an interest in launching our preventative healthcare programs."

For further information, please contact:

Premier Veterinary Group plc Tel: +44 (0)117 970 4130

Dominic Tonner, Chief Executive Officer

Daniel Smith, Chief Financial Officer

Zeus Capital Limited Tel: +44 (0)203 829 5000

Giles Balleny, Director, Corporate Finance

Hugh Kingsmill Moore, Director, Sales 

Square1 Consulting Tel: +44 (0)207 929 5599

David Bick/Brian Alexander

Note to Editors:

PVG's services to third party veterinary practices, through its wholly-owned subsidiary Premier Vet Alliance Limited ("PVA"), include the administration and support of a preventative healthcare program for pets branded "Premier Pet Care Plan" ("PPCP"); and the operation of a buying group (the "PVA Buying Group") in the UK and Ireland, which offers enhanced discounts to member practices on pharmaceutical and consumable spending. PPCP is branded as "Huisdieren Zorg Plan" ("HZP") in the Netherlands and, in the US, PPCP is marketed through the Company's wholly-owned subsidiary, Premier Vet Alliance (US) Limited.

PPCP is a structured, preventative healthcare program for cats, dogs and rabbits and is available only through veterinary practices. The program is seen as a way of providing gold standard care for pets at an affordable price for the client, by way of fixed monthly payments.

PPCP uses a clinical approach to prevention, as this is the most effective method of ensuring illnesses are diagnosed more quickly and not given a chance to advance. What truly sets PPCP apart is its unique approach of offering an end-to-end solution and support to the practice, which has been proven to work extremely well. PVA works alongside practices to create a tailor-made, cost-effective service for clients, one that delivers excellent care to their patients and significantly improves practice performance.

The PVA Buying Group, is now the UK's largest veterinary buying group without group interests in veterinary practices or veterinary wholesalers offering its members some of the best discounts across the industry on pharmaceutical and consumable spend.

For further details: http://www.premiervetalliance.co.uk/

This announcement includes "forward-looking statements" which include all statements other than statements of historical facts, including, without limitation, those regarding the Company's financial position, business strategy, plans and objectives of management for future operations, and any statements preceded by, followed by or that include forward-looking terminology such as the words "targets", "believes", "estimates", "expects", "aims", "intends", "will", "can", "may", "anticipates", "would", "should", "could" or similar expressions or the negative thereof. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors beyond the Company's control that could cause the actual results, performance or achievements of the Company to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Such forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future. These forward-looking statements speak only as at the date of this announcement. The Company expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements contained in this announcement to reflect any change in the Company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based. As a result of these factors, readers are cautioned not to rely on any forward-looking statement.