Committee for Global Quality

[Reference Translation]

March 30, 2010

To Whom It May Concern:

Company Name: TOYOTA MOTOR CORPORATION

Name and Title of Representative:

Akio Toyoda, President

(Code Number: 7203

Securities exchanges throughout Japan)

Name and Title of Contact Person:

Naoki Kojima,

General Manager, Accounting Division

(Telephone Number: 0565-28-2121)

Toyota Begins Radically Reshaping Operations to Meet Customer Expectations

Toyota Motor Corporation (TMC) hereby notifies that it held the first meeting of its Special Committee for Global Quality today, chaired by TMC president Akio Toyoda, to further strengthen TMC's operations from a customer's perspective.

Please see the attached press release for the announcement made by TMC regarding the above.

 http://www.rns-pdf.londonstockexchange.com/rns/4322J_-2010-3-30.pdf