Collaboration with PlayStation - FIFA22 tournament

The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014, as retained as part of the law of England and Wales. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.

Press Release

13 December 2021

Guild Esports PLC

("Guild Esports" or "the Company")

Collaboration with PlayStation for FIFA22 tournament

Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce that it has partnered with Sony's PlayStation ("PlayStation") to create a FIFA22 tournament, 'The Guild Academy Challenge'.

The event takes place on 13-15 December and is open for participation to all PlayStation 4 FIFA22 players across Europe through the PlayStation online gaming network.

Guild is the first UK-listed esports organisation chosen by PlayStation as a partner for a tournament of this kind and will give all entrants exclusive access to Guild's online Academy for six months. The winner of the tournament will be given the opportunity to meet Guild's professional players, receive professional online training sessions and win a PlayStation 5. Players taking part in the tournament will also be able to compete to win exclusive prizes from Guild and PlayStation.

Kal Hourd, chief executive of Guild Esports, said: "We are delighted to be chosen by PlayStation to create a new tournament which builds on the success of previous years' FIFA tournaments which attract thousands of entries each year. By connecting Guild with PlayStation, we expect to attract a significant number of students to our Guild Academy to support their growth and development.

"The FIFA franchise is a key part of our growth strategy and this tournament complements the investment we have made in our FIFA esports team, enabling Guild to leverage the game's vast and growing worldwide fanbase."

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About Guild Esports:

Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange (ticker: GILD). Please visit www.guildesports.com