Cloud Software Supply Agreement with EmbroidMe

18 January 2012

Altitude Group plc

("Altitude" or the "Company")

Cloud Software Supply Agreement with EmbroidMe

Altitude (AIM: ALT), a leading provider of technology and enterprise information management solutions to the print and promotional products sector, has agreed supply terms with EmbroidMe, the world's leading franchise for embroidered garments and promotional products. The agreement provides for Altitude's Trade Only™ division, to provide its fully integrated point of sale ("POS"), web store, customer relationship manager ("CRM") and order management solution to each of several hundred EmbroidMe franchise stores across the USA, Canada, EMEA and Australia.

The Trade Only™ software as a service ("SaaS") product, provides users with an enterprise information management suite allowing them to enjoy world class functionality without the need for costly internal technology resources.

Martin Varley, Group CEO and President of Trade Only Inc. commented: "I am delighted that, following a comprehensive review of all available technologies, EmbroidMe has chosen the Trade Only™ 'Cloud' solution to help grow its business globally. Our product offering brings together a POS system, business management tools and web store for a competitive monthly fee, and this new agreement demonstrates a widening acceptance of our solutions in the print, garment and promotional product sectors.

Michael Brugger, General Manager of EmbroidMe commented: "We are delighted to have agreed to terms with Trade Only™ following a lengthy and comprehensive review process of available technologies. We chose Trade Only™ for its in-depth knowledge of the sector, its understanding of the complete sales and logistics process, and its ability to deliver an effective value added solution that is ready built for our business sector allowing us instant access to comprehensive product data."

Enquiries

About Trade Only

Trade Only, a division of Altitude Group plc provides marketing and technology tools to companies operating in the print, personalized garment and promotional product industries. This division also organises the UK's biggest trade show for promotional products and offers a suite of "Cloud" and Server based software to companies of all sizes in the sectors.

About EmbroidMe:EmbroidMe, Inc., a privately owned company, is the world's largest embroidery franchise with hundreds of retail locations worldwide. Since it began franchising in 2000, it has become the world leader in the full-service, embroidery and promotional products industry.

EmbroidMe is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group. For more information visit the EmbroidMe website at www.embroidme.com or contact 1-800-727-6720.