Cellular Goods participate in Sephora’s Beauty Box

06 November 2023

Cellular Goods PLC

('Cellular Goods' or 'the Company')

Cellular Goods is the first CBG-based skincare brand to participate in Sephora UK's Beauty Box subscription service

Cellular Goods (LSE: CBX), a UK based company pioneering the use of lab-based and biosynthetic production methods for wellness and sustainability solutions, is pleased to announce that the Company's Nourishing Face Oil will be available as part of Sephora UK's Beauty Box subscription service.

Cellular Goods is the first CBG-based skincare brand to be offered as part of the Beauty Box subscription service from Sephora UK, the multinational beauty and cosmetics retailer. Sephora's Beauty Box is an elevated pick and mix subscription service for its customers and is the only premium beauty box subscription in the market which allows customers to select their own products to trial each month. From 6 November 2023 Sephora UK's Beauty Box customers can select Cellular Goods' Nourishing Face Oil as part of their five deluxe products to try before they buy.

Powered by CBG, Cellular Goods' Nourishing Face Oil has been designed to deeply hydrate skin and prevent water loss, improving lipid balance and elasticity whilst protecting against irritation and redness to calm and soothe skin.

The Company's entire CBG-based product range and gift sets are also available for purchase from Sephora.co.uk during seasonal periods.

Darcy Taylor, interim CEO of Cellular Goods, commented: "We are pleased to participate in the Sephora UK Beauty Box subscription service and to be the first CBG-based skincare brand included as part of the offering. The Beauty Box subscription service is a great opportunity to gain traction with new potential customers, helping to build the Cellular Goods brand and sales and revenue growth. Our participation in the Beauty Box platform, in addition to the 'Pick and Mix' and 'Check Out' product trial promotions, forms part of our continued customer acquisition strategy, as we look to utilise and grow our existing sales channels to increase awareness of Cellular Goods' products."

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About Cellular Goods PLC:

Cellular Goods is pioneering the use of lab-based and biosynthetic production methods for wellness and sustainability solutions. The Company launched with a focus on efficacy led and science-backed products utilising biosynthetics, and now employs its expertise across two verticals: premium next-generation cannabinoid skincare products, and carbon sequestration-as-a-service through its wholly owned business division, King Tide Carbon, which utilises biosynthetic algae and seaweed to provide scalable carbon removal.

The Company is incorporated in the UK and listed on the Main Market of the London Stock Exchange. For more information, visit www.cellular-goods.com.