BT agilemedia Agreement

30 Mar 2005 07:00

Felix Group PLC30 March 2005 30 March 2005 Felix Group plc agrees managed service solution with BT Felix Group plc ("Felix"), the company behind 'Everyone's A Winner' (EAW), hastoday entered into an agreement for the supply of participation media servicesprovided by BT agilemedia, the participation media services division of BT plc. Through this agreement, Felix Group plc will provide its clients with a salespromotion prize bank and fulfilment infrastructure, with BT agilemedia providingpremium rate services and SMS services to support Felix's EAW sales promotion. Andy Egan, Executive Vice Chairman of Felix Group plc, said: "We are delightedto sign this agreement with BT agilemedia. Their strategy to grow theparticipation media market has quickly established them as one of the marketleaders in the provision of consumer focused communication services. Thisagreement with BT has enabled Felix's proposition to take advantage of thescalability and range of interactive services they can offer us. Their recordbreaking RIDE platform is second to none and services such as these will beessential for the broader plans we have for EAW". Jeremy Hallsworth, CEO, BT agilemedia said: "We are delighted to be working withand supporting Felix Group Plc, the service provider behind the 'Everyone's AWinner' proposition, with our participation media services. BT has a strongtrack record as the market leader for participation media voice services andwe've invested significantly in creating the UK's largest voice platform. Webelieve Felix Group's unique sales promotion proposition has a breadth of appealwith the potential to generate significant revenues across broadcast and printmedia. We look forward to maximising the opportunities that this agreementoffers both parties". Concluding, Andy said: "As a marketing company, our energies continue to bedevoted to developing our proposition and generating revenues. Our agreementwith BT agilemedia, as a leading provider of participation media services, is initself a positive development step forward for us. The revenues we believe wecan generate through our approach to delivering content and services makes thisagreement very exciting for us." Ends Notes to Editors: Felix Group plc (Reuters FLX.L Bloomberg FLX LN) www.felixgroupplc.com Felix Group's ordinary shares were admitted to trading on AIM on 8 March 2004.Felix Group has developed a new form of sales promotion through a directconsumer interactive medium called Everyone's A Winner. • Everyone's A Winner is a powerful revenue generating, data capturing, sales promotion mechanic • Everyone's A Winner is presented in cabinet form for the retail and leisure sectors and as a PRS and SMS proposition • A proportion of all products are available for redemption within over 12,000 high street stores BT agilemedia www.agile-media.co.uk About BT agilemedia BT agilemedia is one of 12 ventures that sit within BT Retail's Enterprises andCorporate Venturing approach. Led by CEO Ian Bull, BT's corporate venturingenables BT to harness innovation and create small businesses that can delivernew, rapid revenue growth. As a result, new and innovative products and servicescan be brought to the market quickly to meet customer needs while also enablingBT to continually transform and expand its core business. For Felix Group plc - Mike Wallwork Tel: 01565 831100 Email: mike@felixcorp.com PR for Felix Group plc - John Bick Tel: 020 7929 5599 Email: info@holbornpr.co.uk For BT agilemedia - Emma Cadzow Tel: 0800 731 3050 Email: emma.cadzow@agile-media.co.uk This information is provided by RNS The company news service from the London Stock Exchange