Board Appointment

The Brighton Pier Group PLC

("Brighton Pier Group" or the "Company")

APPOINTMENT OF NEW CHIEF EXECUTIVE

Brighton Pier Group is pleased to announce today the appointment of Anne Martin in a newly created role as Chief Executive Officer of the Brighton Pier Group, with effect from the start of the new financial year, 26 June 2017.

Anne joined the Group Board with the acquisition of Brighton Palace Pier on 27 April 2016, as Managing Director of the newly formed Pier division. In addition to the Pier, she has 25 years' experience working at senior levels within the Leisure and Hospitality sector, in a variety of high volume, customer focussed businesses. Whilst at Bourne Leisure, she was Director in charge of Retail and Entertainment, a role which followed 12 years with Forte PLC where she was responsible for the introduction of retail franchises to the Motorways Division, along with senior roles within the hotels division.

Commenting on today's announcement, Luke Johnson, Executive Chairman, said:

"Anne has brought a wealth of experience to the Group. Under her leadership over the last 11 years The Brighton Palace Pier has grown year on year. As the Group acquires more businesses, her unique experience will be invaluable in helping us to evaluate, acquire and manage these new assets. On behalf of the Board we look forward to working together with Anne in her new role".

Enquiries: Website: www.brightonpiergroup.com