Board Apointment

14 Nov 2005 07:01

Avanti Screenmedia Group PLC14 November 2005 For release 07.00am 14 November, 2005 Avanti Screenmedia Group plc ("Avanti" or "the Company") Avanti strengthens board with appointment of high profile media practitioner. Avanti is delighted to announce the appointment with immediate effect of MickDesmond to the Board as non executive director. Mick was until October CEO of ITV Broadcasting, responsible for 80% of theturnover of the largest commercial television company in Europe. Mick spentalmost all of his career to date with ITV and its precursor, Granada. John Brackenbury, CBE, Avanti Chairman said: "Advertising revenue is thelynchpin of our screenmedia business. I cannot emphasise enough the significanceof bringing one of Europe's most respected and experienced media leader's ontoour board. Mick has an enormous wealth of knowledge and experience to share andI warmly welcome him to our board." Mick commented "Avanti have created a powerful new medium close to the point ofsale at a time of great market disruption when brands and their advisers arelooking hard for new ways to reach their customers. I'm looking forward tohelping the team to accelerate their success." - Ends - For further information please contact: David Williams, Chief Executive Avanti Screenmedia Group plc 020 7749 1600Peter Binns Binns & Co PR Ltd 020 7786 9600Mark Percy Seymour Pierce 020 7107 8000 NOTES TO EDITORS ABOUT AVANTI Avanti uses IPTV satellite technology to deliver bespoke television channels(which it calls "screenmedia") used by retailers, pubs and malls at or close tothe point of sale for the purposes of brand promotion and advertising. Avanti isunique in its ability to provide all elements of a screenmedia service -network, creative, media sales - using skilled and dedicated in-house resources,which reduces risk and cost and improves quality for clients. Avanti is theclear market leader in this niche but fast growing area by turnover, profits,client base and sites installed.Avanti also operates an emerging business supplying broadband by satellite. Thissystem currently uses rented satellite capacity which will be replaced by thelaunch of Avanti's own satellite in 2008. Avanti will therefore be the onlyBritish company to operate Fixed Satellite Services, and one of only seven inEurope. The satellite will also be used to take Avanti into Direct to homebroadcasting around Europe. This information is provided by RNS The company news service from the London Stock Exchange