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Appointment of EVP Operations

16 Jun 2006 07:00

16 June 2006 121Media, Inc. ("121Media" or "the Company") 121Media appoints AOL's Eric Eichmann as EVP Operations 121Media (EPIC: OTO), a market leader in the field of targeted onlineadvertising, has appointed Eric Eichmann to the newly created role of ExecutiveVice President, Operations with effect from 10 July 2006.Mr Eichmann joins from AOL where he undertook a number of senior roles since1999. From early 2004, he was Senior Vice President, Advertising Operations,Promotions & Systems during which time he led the turn around of AOL'sadvertising operations, paving the way for the company's re-emergence as aleading player in online advertising. Between 1994 and 1999 Mr Eichmann workedfor leading global management consultants McKinsey & Co, undertakingassignments in Venezuela, Chicago, Paris and Washington.As part of his remuneration package Mr Eichmann has been awarded share optionsover 150,000 common shares in 121Media at an exercise price of 540 pence pershare. These vest over a four year period and must be exercised by 15 June2016.Kent Ertugrul, Chief Executive of 121Media, said:"We are delighted that Eric has agreed to join 121Media in this important andhigh profile role. Eric's experience in developing and managing one of theworld's largest advertising operations will be directly relevant to theopportunities which we are currently facing.121Media is continuing to see high levels of interest amongst the ISP communityand we are very confident that the addition of Eric to our senior managementteam will help to cement further these important relationships."Eric Eichmann said:"I am delighted to be joining 121Media at such an exciting time in thecompany's development. Kent and his team have built a great business with astrong proposition to ISPs, advertisers and consumers alike. I am lookingforward to working with such a talented team to significantly grow thebusiness."EndsFor further information: 121Media, Inc. Tel. +44 (0)870 405 7727 Kent Ertugrul, CEO Tim Bowen, CFO Media enquiries: Edelman Financial PR Tel. +44 (0)20 7344 1200 Paul Lockstone / Katherine Murphy END121 MEDIA INC

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