Appointment of Chief Operating Officer

1 October 2015

Actual Experience plc(the "Company" or "Actual Experience")

Appointment of Chief Operating Officer

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, announces that Robin Young, previously non-executive director of the Company, will be appointed as Chief Operating Officer with effect from today. Robin was appointed to the Board of the Company on 1 September 2014 and will step into this newly created position in response to the continuing growth of Actual Experience and the need to build a global operation to support its international customer base.

Robin has extensive CIO, COO, technology and operations experience, previously holding positions at blue chip public companies including Mitchells & Butlers, GlaxoSmithKline, Proctor & Gamble and Ford Motor Company.

Robin will join Dave Page and Steve Bennetts on the executive Board, with Stephen Davidson remaining as non-executive chairman and Sir Bryan Carsberg and Dr. Mark Reilly as non-executive directors. The Company intends to appoint an additional non-executive director in due course.

Robin Young, COO of Actual Experience plc, commented: "Since I joined the Actual Experience Board as a non-Executive director last year I have been increasingly excited by the exceptional business opportunity in front of the Company and so was delighted when Dave Page raised the prospect of my joining as Chief Operating Officer. I look forward to working with the talented team at Actual Experience and helping the Company achieve its growth potential."

Dave Page, CEO of Actual Experience plc, said: "Robin has a wealth of senior operational experience in large organisations and a proven track record of outstanding achievements. I'm delighted that he is taking up the role as COO at this important time in the Company's evolution."

Issue of Options

As part of the Company's policy of incentivising its key management, the Board has resolved to grant 30,000 EMI options over ordinary shares in the capital of the Company ("Ordinary Shares") to Robin Young. These options are exercisable at a price of 262.5p per Ordinary Share and will vest in equal annual instalments over a four year period. This will bring the total number of options held by him to 100,000 (including his existing 70,000 non-EMI share options vesting at 207.5p in equal annual instalments over a three year period).

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About Actual Experience plc

Actual Experience is the market leader in advanced analytics for managing digital business quality. An automatic and continuous analysis of digital products and services makes plain the impact of poor digital quality across the business. Digital business quality is not a destination, it is a journey. Our science-based, data-driven analytics service is designed for those who care passionately about leading that journey to consistent digital quality. To learn more about our passion for digital quality, visit www.actual-experience.com. © Actual Experience plc 2015. Actual Experience® and BbFix® are registered trademarks of Actual Experience plc.