Appointment of Chief Executive Officer

30 March 2016

Bonmarché Holdings plc ("Bonmarché" or the "Company")

Appointment of Chief Executive Officer

The Board of Bonmarché is pleased to announce the appointment of Helen Connolly as the Company's new Chief Executive Officer. Helen will take up her position later in the year and a further announcement will be made at the relevant time.

Helen is currently Senior Buying Director for George at ASDA, where she is responsible for all women's clothing, non-clothing and male and female essentials. Previously, she was Category Director for Buying and Design, and Buying Manager of Womenswear at George at ASDA. She was formerly Head of Sourcing for Womenswear and Girlswear from China, Thailand, India and Sri Lanka at Next plc and has also worked within Arcadia Group as Head of Buying at Dorothy Perkins.

Helen brings significant relevant experience from the value retail sector, with particular expertise in women's apparel, which is Bonmarché's core market.

There is nothing further to disclose in relation to the appointment under LR 9.6.13 of the Listing Rules.

John Coleman, Chairman of Bonmarché Holdings plc said:

"We are delighted to be appointing someone of Helen's calibre and experience to Bonmarché. With a strong track record in delivering exceptional results, Helen is an ambitious, talented and passionate individual who will make an outstanding leader for the business.

"Helen's expertise in buying, merchandising, sourcing, product, and business development is first-class, and she has demonstrated a dedicated focus on delivering a high quality consumer experience. We look forward to welcoming her to Bonmarché and working with her to deliver further progress for the brand and the Company."

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Notes to Editors:

Bonmarché is one of the UK's largest women's value retailers, focused on selling stylish, affordable, premium quality clothing and accessories in a wide range of sizes via its own store portfolio, website, mail order catalogues and through the Ideal World TV shopping channel. Established in 1982, Bonmarché has more than 30 years of experience in this growing market segment, operating across the UK.