Agreement with New Licensee

20 Jun 2006 07:00

Embargoed: 07.00hrs, Tuesday 20th June International Brand Licensing Plc Agreement with New Licensee International Brand Licensing Plc ("IBL") announces the appointment of UsherCorporation as the new licensee partner for its Admiral sports brand inAustralia and New Zealand.Under the initial three year agreement sales revenues are forecast to approachA$5m as Usher uses Admiral's prime position in world cricket to re-launch andbuild the brand.Tony Hutchinson, IBL Chief Executive comments: "We are delighted to havesecured Usher Corporation as the Admiral licensee in Australia and New Zealand.Usher has extensive experience in brand licensing and marketing, and theirfirst class relationships with key sports retail players will provide excellentleverage for Admiral within its territory.Since England's tremendous Ashes win last summer we have received a huge amountof interest in Admiral from Australia, and with the return Ashes series therethis winter there will be significant opportunities to build Admiral in boththe cricket and sports generic categories."Admiral is the exclusive kit sponsor of the England and West Indies cricketteams as well as Leeds United Football Club.For further information please contact:Tony HutchinsonAdam ReynoldsIBL plc0207 823 1733John PriorCorporate Synergy020 7448 4400ENDINTERNATIONAL BRAND LICENSING PLC