Acquisition

27 Oct 2008 07:00



Brulines Group plc

("Brulines" or "the Company")

Acquisition Completion

Brulines Group plc (AIM:BRU), the market leading provider of real time monitoring systems and data management services for the UK leisure sector, confirms that, further to its announcement of 23 September 2008, it has completed the acquisition of Edensure Limited ("Edensure") for a total cash consideration of £220,000.

James Dickson, Chief Executive of Brulines Group plc, commented: "The Edensure business provides a natural extension to our core capabilities and the acquisition takes Brulines into a new adjacent market.  Edensure provides leading edge proprietary software and a commercial platform from which we can accelerate the enlarged group's penetration into the UK petrol forecourt market." 

"Brulines will help drive Edensure's growth in this space. There will be benefits to existing customers due to Brulines' established national infrastructure, data analysis ability and reporting expertise. The synergies between the companies, whilst modest are expected to allow this acquisition to be earnings neutral in the year to March 2010."

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About Brulines

Headquartered in Stockton-on-Tees, Brulines employs more than 200 people. The Company provides a complete 'information gateway' in more than 22,000 pubs in the UK, capturing a wide variety of valuable information that enables licensees, operators, owners and brewers the opportunity to improve their business success through increased knowledge. 

A more recent and rapidly growing product offer is Brand Quality Monitoring, which scrutinises the quality of products running through beer lines in a bar; measuring volume, temperature, flow rate and liquid type (e.g. beer, cleaning fluid or water) at the point of dispense. 

www.brulines.com

About Edensure

Edensure, a private company established in 2002, and based in Sunderland, Tyne and Wear, employs 6 people and at 30 June 2008 had a 2% market share of the petrol forecourt data management service opportunity in the UK. 

Edensure supplies key information to independent, multi branded owner, and supermarket petrol forecourt operators in the UK.

http://www.edensure.com/