31 Oct 2008 11:57
31 October 2008
Universe Group plc ("Universe" or the "Company")
Strategic Alliance
Universe Group, (UNG.L) the AIM listed retail and loyalty systems provider, today announces it has entered into a strategic partnership with RAPP (formerly known as WWAV Rapp Collins/Identex).
Universe Group's wholly owned subsidiary, HTEC, has reached the agreement with Rapp, to revitalise existing loyalty programmes by implementing a groundbreaking new approach.
The industry's traditional 'points mean prizes' is losing lustre due to outdated operational systems, lack of customer satisfaction and diminishing returns. HTEC and Rapp's approach combines real-time, trigger-driven operational schemes with insight-led campaign management.
Universe Group will leverage Rapp's presence in the data mining space and its customer base to reach a wider audience, whilst Rapp will benefit from Universe Group's experienced track record in the implementation and operation of loyalty systems.
The new state-of-the-art loyalty systems will be offered to both HTEC and Rapp's combined customer base over the coming months.
Richard Philips, MD of HTEC Loyalty Division said: "Loyalty solutions have traditionally focused on the most loyal customers - which is not usually where the most return is. A truly successful scheme will engage with the more erratic ones, recognising behavioural triggers and communicating relevant messages."
Thomas Funk, CEO Global Data Solutions, RAPP, commented, "Our partnership with HTEC marks a new era in loyalty marketing. For the first time, clients can buy into a truly one-stop solution where marketing, data management and IT work hand in hand to deliver increased ROI through insight-driven loyalty strategies. This is Loyalty 2.0."
For further information please contact:
| Janet Barraclough Group Marketing Manager, HTEC | Tel: 44 (0) 02380 689361 |
NOTES FOR EDITORS
ABOUT HTEC
HTEC, part of the Universe Group, provides a ground breaking real time, trigger based loyalty system designed for use by multi-national and global companies, currently including Morrison's and BP.
ABOUT RAPP
RAPP is a data driven marketing communications agency and part of the global RAPP network. Clients include Mercedes Benz UK, Best Western Hotels, Virgin Atlantic and BBC Worldwide.