SUBX.L Regulatory News (SUBX)

4 Dec 2007 07:01

Subex Azure Limited04 December 2007 SUBEX LIMITED Registered Office: 721, 7th Main, Mahalaxmi Layout, Bangalore 560 086, India Corporate Office: 372, Koramangala 3rd Block, Sarjapur Road, Bangalore 560 034,India Tel: +91 80 6659 8700 Fax: +91 80 2563 4100 To The London Stock Exchange Dear Sir This is to inform that the name of the company has been changed from the presentSubex Azure Limited to Subex Limited. Also find enclosed the Press Release confirming the change of name and unveilingof the new logo of the company. In this connection, we request you to kindly update your records FOR SUBEX AZURE LIMITED RAJ KUMAR CHIEF COUNSEL & COMPANY SECRETARY Press Release 1 December 2007 Subex Azure is now Subex Unveils new logo Bangalore, INDIA: Subex Azure Limited is now Subex Limited. The name change,establishing Subex as the primary brand, comes into effect from today. Subex Ltd, a leading global provider of Operations Support Systems (OSS)solutions for telecom operators, has also unveiled a resplendent new logo. Thenew logo, designed by its advertising agency TBWA, is coloured predominantly inpurple with the last letter partially in yellow. Subash Menon, Founder Chairman, Managing Director & CEO, Subex Ltd said, "Weadopted the name Subex Azure primarily to highlight the acquisition andsubsequent integration of UK firm Azure in June 2006. This was in line with ourstrategy to leverage the recall and positioning of Azure in the market. Thecompany has now fully benefited from that strategy and since then proceeded toacquire Canadian firm Syndesis. Now it's time to reposition Subex, the motherbrand, as the primary brand." The new name is the culmination of successful acquisitions to date,incorporating all assets and brand equity into a unified brand. It is also areflection of the company's global consolidation and continuous productinnovation. Sanjeev Gadre, Vice President - Marketing, Subex Ltd said, "The stylised 'X' inthe new Subex logo stands for the 'X' factor that sets Subex apart in itsdomain. The colours purple and yellow are warm and reiterate Subex's vigour andpassion. The usage of the lowercase type is representative of the company'syouthful dynamism. The straight and thick lines are evocative of the strengthwith which the company leads the industry." The company will undertake a comprehensive multi-modal communication campaign tohighlight its changed identity and new logo. -END- About Subex Limited Subex is a leading global provider of Operations Support Systems (OSS) solutionswith a mission to empower telecom operators to achieve competitive advantage anddeliver new service experiences to subscribers. The company pioneered thestrategic concept of the Revenue Operations Center (ROC) - a centralized andintegrated infrastructure for end-to-end monitoring, measurement and control ofthe operator's revenue chain - to foster operational dexterity and hencesustained profitability. Subex's software portfolio powers the ROC and its best-in-class solutions enablenew service creation, subscriber-centric fulfillment, provisioning automation,revenue assurance & cost management, data integrity management, fraud managementand interconnect/interparty settlement. Subex's customers include 32 of the world's 50 largest telecom operators byrevenue. The company has more than 150 installations in over 60 countries. Subexwas named in the prestigious Deloitte Technology Fast 500 Asia Pacific 2006 listof companies, underlining the company's growth and leadership status. For more information please visit www.subexworld.com Forward Looking and Cautionary Statements Certain statements in this release concerning Subex's products, strategy andfuture growth prospects are forward-looking statements, which involve a numberof risks, and uncertainties that could cause actual results to differ materiallyfrom those in such forward-looking statements. The risks and uncertaintiesrelating to these statements include, but are not limited to, market acceptanceof Subex's products and services, Subex's ability to implement its growthstrategy, competition in Subex's areas of business and general economicconditions affecting the telecom industry. Further information: In Europe or Asia please contact Peppa Sheridan at Milner LLPtel: + 44 7725 121189peppa.sheridan@milnerllp.com In the U.S. please contact Guy Murrel at Catapult PR-IRtel +1 303-581-7760gmurrel@catapultpr-ir.com In India please contact Shivaram Lakshminarayan at Genesis Burson-Marsteller PRtel: +91 9886136796shivaram.l@bm.com This information is provided by RNS The company news service from the London Stock Exchange