Stadium Group PLC Regulatory News (SDM)

Stadium Group plc ("Stadium" or the "Company")

Director/PDMR Shareholding

10 September 2012

Stadium has been notified of the following transactions by Directors, which took place today, 10 September 2012:

Nick Brayshaw, Non-executive Chairman, purchased 16,000 ordinary shares of 5p each in the Company ("Ordinary Shares") at a price of 61 pence each. These shares were purchased in the name of Mr Brayshaw's SIPP. As a result of this transaction, Mr Brayshaw is interested in 127,727 Ordinary Shares, representing 0.43 % of the issued share capital of the Company.

Stephen Phipson, Chief Executive, purchased 15,000 Ordinary Shares at a price of 61 pence each. Following this notification, Mr Phipson now has a total beneficial interest in 45,000 Ordinary Shares, representing 0.15% of the issued share capital of the Company.

Stadium's capital consists of 29,437,398 Ordinary Shares with voting rights. The Company does not hold any Ordinary Shares in Treasury.

Enquiries:

Stadium Group Plc Tel: 01429 852 500

Colin Wilson

N+1 Brewin (Nominated Adviser & Broker)

Nick Tulloch Tel: 0131 529 0356

Richard Lindley Tel: 0113 241 0126

ENDS