RTHM.L Regulatory News (RTHM)

20 Feb 2008 07:01

Blinkx Plc20 February 2008 blinkx Partners with Encyclopaedia Britannica to Bring Users Fascinating Videos Compelling videos covering Aardvarks to Zephyrs available at www.blinkx.com SAN FRANCISCO, CALIF. - February 20, 2008 - blinkx, the world's largest videosearch engine, today announced a partnership with Encyclopaedia Britannica, Inc.(www.britannica.com), a worldwide leader in reference, education and learning.Britannica's online video content is now more easily accessible than ever beforeat blinkx.com. Under the terms of the agreement, blinkx will leverage its AdHocplatform to place contextually relevant advertising against the footage, andwill share resulting advertising revenue with Encyclopaedia Britannica Inc. With its editorial operations overseen by some of the world's most distinguishedscholars, Britannica is a trusted source of information on a vast range ofsubjects. Viewers will now be able to easily access Britannica footage on manytopics, from the atomic bomb to lemming migration along the Norwegian coast, allthrough blinkx. "We're delighted to partner with a company with the prestige and commitment toexcellence of Encyclopaedia Britannica," said Suranga Chandratillake, founderand CEO, blinkx. "The Internet is a powerful mechanism for education anddemocratizing access to information. It's exciting to bring such compellingcontent to our users' fingertips." "Britannica's video assets deserve the widest possible exposure, and blinkx hasdeveloped an innovative way to help us accomplish that," said Dan Smith, asenior vice president at Encyclopaedia Britannica, Inc. "We're very happy to beworking with them to spread the word." As the pioneer in video search technology, blinkx has built a reputation as thesmartest way to search new forms of online content such as video. With more than220 partners and 18 million hours of indexed video and audio content, includingfavorite TV moments, news clips, short documentaries, music videos, video blogsand more, blinkx uses advanced speech-recognition technology to deliver resultsthat are more accurate and reliable than standard metadata-based keywordsearches. About blinkx blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video searchengine. Today, blinkx has indexed more than 18 million hours of audio, video,viral and TV content, and made it fully searchable and available on demand.blinkx's founders set out to solve a significant challenge - as TV anduser-generated content on the Web explode, keyword-based search technologiesonly scratch the surface. blinkx's patented search technologies listen to - andeven see - the Web, helping users enjoy a breadth and accuracy of search resultsnot available elsewhere. In addition, blinkx powers the video search for many ofthe world's most frequented sites. blinkx is based in San Francisco and London.More information is available at www.blinkx.com. About Encyclopaedia Britannica Encyclopaedia Britannica, Inc. (www.britannica.com) is a leader in reference andeducation publishing whose products can be found in many media, from theInternet to cell phones to books. A pioneer in electronic publishing since theearly 1980s, the company also still publishes the 32-volume EncyclopaediaBritannica, along with services such as Britannica Online School Edition and newprinted products such as Britannica Student Encyclopedia, which are availableonline at http://store.britannica.com. Britannica's editorial operation isoverseen by some of the world's most distinguished scholars. The company makesits headquarters in Chicago. Press Contacts: Tim TurpinSparkpr+1 (415) 321 1894tim.turpin@sparkpr.com Clare GaynerBite Communications+44 (0)20 8834 3454Clare.Gayner@bitepr.com This information is provided by RNS The company news service from the London Stock Exchange