RTHM.L Regulatory News (RTHM)

27 Jun 2007 07:00

Blinkx Plc27 June 2007 Contacts:Kathy O'Reilly Jenny JackLycos, Inc. Outcast Communications781.370.2853 415-392-8282Kathy.O'Reilly@lycos-inc.com jenny@outcastpr.com LYCOS INTEGRATES BLINKX VIDEO SEARCH ON MIX PLATFORM blinkx lets users quickly and easily find videos to create playlists on Lycos MIX; New MIX widget embeds video playlists on Tripod & Angelfire blogs in seconds WALTHAM, Mass. - June 27, 2007- Lycos, Inc. (http://www.lycos.com), a leadingcommunity destination for video entertainment content, today announced it hasexpanded its relationship with blinkx, the world's largest video search engine,fully integrating blinkx functionality on its Lycos MIX platform. Now when users visit Lycos MIX (http://mix.lycos.com) to create video playlists,they can easily search for and view video results powered by blinkx within MIX,without ever having to leave the site. With blinkx video search, MIX creatorssimply type their video selection into the search box, and blinkx then pullsvideo clips from a variety of different sources across the web, presenting videosearch results all in one place on MIX. "We're thrilled with the response to Lycos MIX, so we've made it even easier tocreate a video MIX," said Eric Austrew, product manager with Lycos Labs. "We'veeliminated the need to copy and paste video URLs, and most important, usersdon't need to leave the site every time they want to add a video. Additionally,blinkx provides our users with some of the highest quality video tools availableon the web, to quickly find, view, organize and share all types of online videocontent." "We are very excited to extend our partnership with Lycos, one of the top 12 webproperties worldwide, to power video search on the very innovative Lycos MIXplatform," said Suranga Chandratillake, founder of blinkx. "Through blinkx'stechnology that includes speech-to-text transcription and visual analysis, we'reable to deliver multiple relevant video search results efficiently, allowingLycos users to immediately embed video clips into the MIXes they create." Lycos MIX, developed internally by the Lycos Labs product team, made its debutearlier this year as a tool for users to create an amalgamation of video contentto share with other users. MIX visitors also participate in the MIX by viewing,commenting and adding more video clips to the MIX. Since its launch inFebruary, thousands of video playlists, ranging from rap videos to Japanesecartoons, have been created on Lycos MIX. Earlier this month, Lycos alsolaunched the MIX widget, allowing Tripod (www.tripod.com) and Angelfire(www.angelfire.com) members to easily embed their MIXes onto Tripod andAngelfire blogs and sites. Similar to other popular video sites, the ratio ofactive MIX creators vs. passive MIX viewers is heavily skewed towards theviewers, with 99% of visitors coming to the site to watch MIX videos, and 1% ofusers actively making MIXes. Lycos first introduced its proprietary "Watch & Chat" technology in Nov. 2006,with the launch of Lycos Cinema (http://cinema.lycos.com/), the internet'spremiere video-based socialization product allowing multiple users to watchsimultaneously and chat about video content in real-time. Since then, Lycos MIX(http://mix.lycos.com/) took Watch & Chat to another level, allowing groups ofpeople to pull video clips from different sources across the web to createplaylists of content, to watch and share and chat with others in the MIX. Lycos first teamed with blinkx in August 2006 to power video search across theLycos Network, giving Lycos's millions of users search results from blinkx'sindex of more than 12 million hours of searchable video content, includingfavorite TV moments, news clips, short documentaries, viral videos, musicvideos, video blogs and more. About Lycos, Inc. Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum CommunicationsCorp., a leading Internet portal and e-commerce destination in Korea with agrowing presence throughout the Asian markets. Lycos, Inc. operates search andtechnology websites that foster online communities, including the new LycosCinema and Lycos MIX video platforms, combining community with high-qualitybroadband video content. Other Lycos products and sites include Lycos.com,Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Lycos Phone,Lycos Entertainment, Lycos Music and Lycos Planet. Lycos was acquired by KoreanDaum Communications Corp. in October 2004 and has its U.S. headquarters inWaltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ:035720, www.daum.net. About blinkx blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video searchengine. Today, blinkx has indexed more than 12 million hours of audio, video,viral and TV content, and made it fully searchable and available on demand.blinkx's founders set out to solve a significant challenge - as TV anduser-generated content on the Web explode, keyword-based search technologiesonly scratch the surface. blinkx's patented search technologies listen to - andeven see - the Web, helping users enjoy a breadth and accuracy of search resultsnot available elsewhere. In addition, blinkx powers the video search for many ofthe world's most frequented sites. blinkx is based in San Francisco and London.More information is available at www.blinkx.com. ### (c)2007 Lycos, Inc. Lycos(R) is a registered trademark of Lycos, Inc. All otherproduct or service marks mentioned herein are those of Daum CommunicationsCorp., Lycos, Inc. or their respective owners. All rights reserved. This information is provided by RNS The company news service from the London Stock Exchange