RIV.L Regulatory News (RIV)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Kevin Hayes

2

Reason for the notification

a)

Position/status

PDMR

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

River and Mercantile Group PLC

b)

LEI

2138005C7REHURGWHW31

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of £0.003 pence each

Identification code

GB00BLZH7X42

b)

Nature of the transaction

1. Purchase of Ordinary Shares.

2. Purchase of Ordinary Shares.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

1. 310.00p

1. 8,000

2. 309.00p

2. 24,110

d)

Aggregated information

Price

Volume

Total

- Aggregated volume

1. 310.00p

1. 8,000

1. £24,800.00

- Price

2. 309.00p

2. 24,110

2. £74,499.90

e)

Date of the transaction

1. 2018-04-27

2. 2018-04-30

f)

Place of the transaction

London Stock Exchange