RIV.L Regulatory News (RIV)

1

Details  of  the  person  discharging  managerial  responsibilities  /  person  closely associated

a)

Name

Chris Rutt

2

Reason for the notification

a)

Position/status

PDMR - Deputy Chief Financial Officer and Investor Relations

b)

Initial notification/Amendment

Initial notification

3

Details  of  the  issuer,  emission  allowance  market  participant, auction  platform, auctioneer or auction monitor

a)

Name

River and Mercantile Group PLC

b)

LEI

2138005C7REHURGWHW31

4

Details of the transaction(s): section to be repeated for (i) each type of instrument;

(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description  of  the  financial instrument, type of instrument

Identification code

Ordinary shares of £0.003 pence each

GB00BLZH7X42

b)

Nature of the transaction

1. Sale of Ordinary Shares.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

1. 369.23p

1. 7,000

d)

Aggregated information

- Aggregated volume

- Price

Price

Volume

Total

1. 369.23p

1. 7,000

1. £25,846.10

e)

Date of the transaction

8 November 2017

f)

Place of the transaction

London Stock Exchange