6 Nov 2009 07:00
PureCircle Limited ('PureCircle or 'the Company')
Australasia's leading food company launches Reb-A sweetened yoghurt in New Zealand
PureCircle (LSE: PURE), the world's leading producer of Natural High Intensity Sweeteners, including Reb-A, is pleased to announce the launch in New Zealand by Goodman Fielder of a new range of Meadow Fresh Yoghurts. The yoghurt range contains PureCircle's high purity Reb-A.
Goodman Fielder is Australasia's leading listed food company, is also the largest supplier of edible fats and oils to Australian and New Zealand food manufacturers and wholesalers and the largest supplier of flour to New Zealand commercial customers.
Goodman Fielder has No.1 or No.2 positions in most of the larger product categories in which it competes. This leading product offering is supported by a large scale distribution network that enables delivery of the company's products to over 30,000 outlets every day including supermarkets, route outlets and food service customers.
The Meadow Fresh yoghurts are the latest in a growing range of product launches in the AsiaPacific region using PureCircle high purity Reb-A as the sweetener ingredient of choice.
PureCircle VP Sales Asia Pacific, Chris Hession commented: "We are delighted to be working with such a significant brand in the market. Increasingly, we are seeing a real consumer and brand momentum away from synthetic sweeteners in favour of our natural products. Meadow Fresh is a popular excellent tasting range of mainstream products and this is a significant vote of confidence by the consumer. Market share for high purity Reb-A is accelerating in the AsiaPacific region."
Enquiries:
PureCircle Limited (www.purecircle.com)
Peter Milsted, Director of Sales and Marketing +33 6222 13242
William Mitchell, Finance Director +44 7974 005 163
Westport Communications
Alan Frame +44 20 7065 2690
alan@westportcomms.com
Jeanette Bishop jeanette@westportcomms.com
RFC Corporate Finance Ltd
Stephen Allen +61 8 9480 2500