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4 Mar 2009 15:18
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4thΒ March 2009Β
PhormΒ welcomes Internet Advertising Bureau'sΒ Good PracticeΒ
Principles for Online Behavioural Advertising
PhormΒ Inc ("Phorm") today welcomed the publication of the IAB's GoodΒ Practice Principles for Online Behavioural AdvertisingΒ and is delighted to be one of the founding signatories alongside other key industry names such as Google, Yahoo,Β AOLΒ and Microsoft.
The principles set out clearly the guidelines for good practice in the most rapidly growing area of online advertising and have the support of Information Commissioner's Office (ICO), the independent data protection regulator.
Kent Ertugrul, Phorm Founder and CEO said:Β "Behavioural advertising is rapidly coming of age. These principles provide a clear frameworkΒ forΒ the central themes ofΒ notice, choice and education against which the whole industry can judge itself and be judged by others. Working within this framework,Β theΒ advertising industry can now move forwardΒ and build trust and confidence with consumers as we communicate the advantages of privacy assured behavioural advertising."
Enquiries
Phorm, Inc Tel: +44 (0) 20 7297 2355
Radha Burgess
Citigate Tel: +44 (0) 20 7638 9571Β
Simon Rigby
Justin Griffiths
Β
About Phorm:
Phorm is an innovative technology company specialising in delivering behaviourally and contextually targeted advertising while preserving users' personal privacy and security. Phorm's partners include leading Internet Service Providers (ISPs), Publishers, Ad Networks and Advertisers.
Phorm is aΒ Delaware, US incorporated company, with offices inΒ New YorkΒ andΒ London. The Company was admitted to theΒ AIMΒ market of the London Stock Exchange in 2004 and has over 100 employees.
For more information, please visit: www.phorm.com
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