MIRA.L Regulatory News (MIRA)

31 Jan 2007 07:03

Yoomedia PLC31 January 2007 YooMedia plc / Index: AIM / Epic: YOO / Sector: Media 31 January 2007 YooMedia plc ("YooMedia" or "the Company") Tringo to Transfer to Interactive TV Format YooMedia, the AIM-listed interactive media, gaming and mobile entertainmentgroup, is piloting the first digital television format for Tringo, the worldwidegaming craze that was inspired by bingo and Tetris tm and which first appearedin the virtual reality world of secondlife.com. The Company has been developing the television version of the game for its jointventure partner SGI. Tringo will be the joint venture's first participation TVgames format for both UK and international markets. The new interactivemulti-player Tringo will be piloted later this month on Fortune Fever, SkyChannel 842, ahead of an anticipated full roll-out later in the year. "The worldwide success of Tringo across a number of formats together with thepopularity of gaming television suggests there is strong market potential for aninteractive version of the game in the digital TV arena," says Neil MacDonald,YooMedia's Group Managing Director. "This is a fun and exciting true gamingexperience which, by focusing on the skill and speed of the player, takes itaway from the much publicised concerns about gambling and call TV. Theinteractivity, that is the ability to pit your skills against other viewers inreal time, will be central to its success." YooMedia is already creating an interactive, head-to-head web version of Tringofor Catalyst Media Group, along with a range of other fixed odds and exclusivehead-to-head games. YooMedia provides back office, payment fulfilment, gaminglicence, customer support and technology facilities. Tringo is played by a large group of players simultaneously. Each player isgiven their own "card" with a 5x5 empty grid. The game provides a new shapeevery ten seconds, which the player must fit into their board. The object is tocreate solid square areas of 2x2, 2x3 and 3x3 squares. When that happens, theshape is cleared from the board and the player earns points. The fastest playerto complete the board wins. * * ENDS * * For further information visit www.yoomedia.com or contact: Neil MacDonald YooMedia plc Tel: 020 7462 0870 Mark Percy Seymour Pierce Limited Tel: 020 7107 8000 Isabel Crossley St Brides Media & Finance Ltd Tel: 020 7242 4477 Howard Robinson/ Early Doors Tel: 0207 754 5560 Joe Palmer howard@earlydoors.com / joe@earlydoors.com YooMedia plc is one of the UK's leading interactive entertainment content andservice providers. It conceives and delivers interactive content with whichbrands can engage and secure transactions from their consumer base. Thisactivity takes place across and can integrate multiple platforms, includinginteractive television, the web and mobile phones. The Company's client base includes broadcasters and content owners; brand ownersand advertisers; gaming operators, retailers and service providers. This information is provided by RNS The company news service from the London Stock Exchange