Live Company Regulatory News (LVCG)

14 January 2020

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

MULTI YEAR AGREEMENT WITH ENTERTAINMENT ONE FOR PEPPA PIG

BRICKLIVE TOURS

Live Company Group plc (AIM: LVCG) is delighted to announce that its subsidiary, BRICKLIVE International ("BLI") has signed a multi year license agreement ("the Agreement") with Entertainment One UK Limited, a wholly owned subsidiary of Entertainment One Ltd ("eOne"), to produce themed tours associated with properties and characters of one of the world's most famous and global children's brand, Peppa Pig.

eOne, which was recently acquired by Hasbro (NASDAQ: HAS), is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. Peppa Pig, owned by eOne, is an animated television series and is one of the world's leading pre-school brands. First aired on the 31 May 2004, Peppa Pig is a top performing global preschool property that has been translated into over 40 languages and broadcast in over 180 territories worldwide.

Under the terms of the Agreement, BLI will have non-exclusive rights to create and exhibit Peppa Pig themed BRICKLIVE tours in the United Kingdom (including, Northern Ireland, the Channel Islands, the Isle of Man) and the Republic of Ireland to the 30 September 2023 and in return the Company will pay Entertainment One a royalty fee. The first Peppa Pig BRICKLIVE tour is expected to launch in Q3 2020.

David Ciclitira, Chairman, Live Company Group said: "We are thrilled to be collaborating with eOne, a global entertainment brand, to create an exciting new BRICKLIVE tour of one of the world's most popular pre-school children's brands, Peppa Pig. eOne has become the Group's third international IP partner in less than 12 months which is a significant milestone for the Group and BRICKLIVE.

BRICKLIVE continues to create fresh, engaging and interactive tours that appeal to young children, demonstrating our strength and appeal to international children's brands. We look forward to working with the eOne team and launching the first tour in Q3 2020."

Enquiries:

Live Company Group Plc Tel: 020 7225 2000

David Ciclitira, Chairman Live Company Group

Ruth Cunningham, Chief Operating Officer

Strand Hanson Limited (Nominated Adviser) Tel: 020 7409 3494

Stuart Faulkner / Richard Tulloch / Georgia Langoulant

Shard Capital Partners LLP (Broker) Tel: 020 7186 9952

Damon Heath

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No 596/2014.

LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment Company, founded by David Ciclitira in December 2017. The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity. Bright Bricks is the Group's production centre for building brick based models. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.

Website: www.livecompanygroup.com.

ABOUT ENTERTAINMENT ONE

Entertainment One Ltd. is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company's diversified expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.

Entertainment One's robust network includes international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Whizz Kid Entertainment and Renegade 83; live entertainment leaders Round Room Entertainment; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.