LBB.L Regulatory News (LBB)

25 June 2010

Ila Group Limited

("Ila" or "the Company")

Order from New Look

Ila (AIM: ILA), is pleased to announce its first order from the leading UK retailer New Look. The order is for the Ila Pebble, which will be trialed in 50 of New Look's top stores. The Pebble is a compact key ring alarm that emits a 130dB siren.

New Look is one of the UK's leading retail chains, both in the high street and online. Its latest results showed revenues generated of £1,464m from over 1,000 stores in 12 countries and a trading area of 5.5m sq ft.

Simon McGivern, Ila CEO, commented: "We are delighted that one of the highest profile retailers in the UK has become the second retailer to stock the Pebble. This is New Look's first order with Ila and we believe the Pebble fits ideally into their portfolio of stores and profile of customer. We hope this trial will lead to a further roll out across New Look's stores in the future.

The Pebble was designed to introduce Ila's products to a new, wider audience. The New Look order, together with negotiations currently underway with other retailers, is a testament to this strategy."

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