Jaywing Regulatory News (JWNG)

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Jaywing Intelligence wins Best Application of Tech award for AI product Decision

Jaywing plc (JWNG: LON) is pleased to announce that it has recently won four awards, including its first award following the launch of Jaywing Intelligence last year.

The Prolific North Tech awards were held in Manchester on Wednesday 8th May, where Jaywing Intelligence was shortlisted for two awards in the Best Application of Tech and Best Use of Data categories.

Jaywing's work with AI-powered Pay per Click (PPC) product Decision for pizza takeaway brand Domino's in the UK and Ireland, took home the award for Best Application of Tech in Retail/eCommerce for using AI to discover new audiences to market to and drive revenue. Jaywing has a substantial offer in the field of PPC and online advertising, from bespoke account managed approaches to artificial intelligence, as well as a blended offer.

The Drum Recommends awards, based solely on client ratings, were held on 9th May, with Jaywing taking home the win for Advertising, Strategic Thinking and Creativity/Innovation, each in the large agency (100+ staff) categories, having been shortlisted in nine categories, including Client Service, Effectiveness and Direct Marketing.

Rob Shaw, CEO, Jaywing plc, said, "Our historical expertise combined with future-facing tech has delivered what we have always known to be a superb product with immense potential, borne out by fantastic results for Domino's and our first award for Jaywing Intelligence.

"The beauty of an AI-driven approach and Decision in particular, is that it is possible to perform multivariate tests at scale, 24 hours a day, 7 days a week. It's this adaptability and always-on approach that allows Decision to identify new audiences and drive significant additional revenue. I'm absolutely thrilled that our work in this field has been recognised. The Jaywing Intelligence team deserves all of the plaudits for its exceptional work in delivering real value for Domino's.

"To have followed that up just a day later with three awards based solely on client ratings and in categories that have real weight in relation to the standard of our work, is just brilliant. Even to be shortlisted is a real honour in these awards, given the number and scale of the agencies in the running. What a great couple of days of recognition across such a broad range of what we do."

ENDS