ITS.L Regulatory News (ITS)

19 January 2022

In The Style Group Plc

(the "Company" or the "Group")

Board Update

In The Style announces that CFO & COO Paul Masters has informed the Board of his need to step down from the Group in March 2022 to focus on his health.

Paul joined In The Style in 2017 and during his tenure as CFO & COO has played an integral role in driving the Company's growth, including leading the business through its successful IPO in March 2020.

After a thorough search process, the Board is pleased to announce that Richard Monaghan will succeed Paul in the role of CFO. Richard will join In The Style in mid-March 2022, and will work with Paul to ensure a smooth transition. The operational aspects of Paul's combined role will come under the responsibility of Sam Perkins, CEO, who has significant experience in these areas.

Richard is an ICAEW qualified Chartered Accountant and is currently Director of Finance at Victorian Plumbing, where he played a pivotal role in the Company's recent IPO. He was previously Deputy CFO and Group Financial Controller at Autotrader where he supported the business through its 2015 IPO. Richard, aged 33, does not hold any other directorships and holds no ordinary shares in the Company.

Jim Sharp, Non-Executive Chairman, commented: "On behalf of the Board and everyone at In The Style I would like to thank Paul for his outstanding commitment and significant contributions to the Group's success over recent years, which has been a truly transformational period for the Group. We wish him the very best for the future and are fully supportive of the difficult decision he has had to make at this time.

"We are delighted to have appointed Richard to the role of CFO. Richard is an outstanding candidate with extensive experience at consumer-facing brands and public companies, and I have no doubt that he will play a critical role in helping In The Style to achieve its exciting growth plans over the years to come."

There is no other information that is required to be disclosed pursuant to Schedule 2 paragraph (g) or Rule 17 of the AIM Rules for Companies.

The Board has no current plans to announce further directorate changes in the near future.

ENDS

Enquiries

Notes to Editors

In The Style is a fast-growing digital womenswear fashion brand with an innovative social media influencer collaboration model.

Founded in 2013 by entrepreneur Adam Frisby, the brand champions female empowerment, inclusivity, body positivity and real beauty.

The brand's innovative and highly adaptable influencer collaboration model, which sees it work with influencers on a long-term basis to collaboratively design, develop and promote branded collections, differentiates it from competitors.

In The Style currently partners with a stable of more than 15 social media influencers, including Stacey Solomon, Dani Dyer, Jacqueline Jossa and Billie Faiers. Together they enjoy a combined global social media reach of almost 30m followers.