EDL.L Regulatory News (EDL)

24 Feb 2005 07:00

TV Commerce Holdings PLC24 February 2005 Thursday 24th February 20057.00am TV Commerce and Cellcast Interactive form Channel Sharing Agreement TV Commerce Holdings plc ("TVC") the TV, Telephony Entertainment Content andBroadcasting Services Company is pleased to announce that it has entered into anagreement with Cellcast Interactive whereby TV Commerce will allow Cellcast tobroadcast on Sky channel 694 from midnight until 5am and Cellcast will allow TVCommerce to broadcast on Channel 235 from 9am to 1pm The agreement will start on Monday 28th February 2005 and will run for aninitial six month period. It means TVC will be running its popular Your DestinyTV format - which allows callers to interact live using premium rate telephonywith leading psychics, card readers and mediums on Sky channel 235, whileCellcast will be running Grab a Grand, an interactive quiz show allowing callersto win large cash prizes, on Sky channel 694 from midnight to 5am. Commenting on the agreement, CEO of TVC Vince Stanzione said: "We are delightedto have formed this agreement which will instantly increase our day time viewersby broadcasting on an additional Sky channel at no extra cost." Andrew Wilson, CEO of Cellcast Said: "Cellcast already has the widestdistribution of content in the entertainment genre on the Sky platform, thisagreement now gives us access to an extra slot in the specialist section whichwill attract new viewers to our popular formats." Contact: Vince Stanzione, CEO, TV Commerce: 020 8484 0815vince@tvcommerce.tv This information is provided by RNS The company news service from the London Stock Exchange