DEV.L Regulatory News (DEV)

Dev Clever Holdings plc

("Dev Clever" or "the Company")

Engage Platform: Commercial Partnership Agreement Announcement

Dev Clever, a leading developer of consumer engagement experiences, is pleased to announce a 3 year commercial partnership agreement with Eagle Eye Solutions Limited (Eagle Eye), a leading SaaS technology company that creates digital connections enabling personalised, real-time marketing through coupons, loyalty, apps, subscriptions and gift services.

The commercial partnership agreement enables Dev Clever's gamification products, through its Engage platform, to deliver rewards that can be redeemed at the point of sale and be measured in real-time using Eagle Eye's AIR platform. This ability enables marketers to become data driven and digitally enabled and optimise campaign performance in real time. Both parties' customers will benefit from access to additional tools and functionality.

In addition, the integration will allow Dev Clever's existing brand base the opportunity to expand their campaign reach through Eagle Eye's operator network.

About Dev Clever:

Dev Clever's Engage platform offers brands and retailers a selection of customisable instant win and skill-based games that are designed to enhance the consumer experience, through the gamification of discount vouchers, coupons and reward incentives. These allow the consumer to be instantly gratified for their participation in a campaign by providing them the chance to win instantly and to select the location they would like to redeem their reward from. Games are both device and technology agnostic, enabling brands and retailers to reach consumers using any smart device or computer with minimal integration in to their own platforms.

About Eagle Eye:

Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services.

Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation.

The Company's current customer base comprises leading names in UK Grocery, Retail and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, JD Sports, Burger King, Greggs, Mitchells & Butlers, Pizza Express and in Canada, Loblaws, Shoppers Drug Mart and Esso.

Chris Jeffries CEO Dev Clever said:

I'm personally very excited about formalising our relationship with Eagle Eye. Over the past 2 years we have delivered many hugely successful gamification campaigns for a joint blue-chip customer via the Eagle Eye platform and this partnership agreement will enable us to build on previous success and collaboratively offer customers the opportunity for greater reach and engagement in their consumer incentive campaigns.

Al Henderson, Chief Sales Officer Eagle Eye said:

We are excited to be working closely with Dev Clever and look forward to collaborating on more customer campaigns. Our complementary technology platforms make a compelling proposition for marketers who are looking for innovative ways to engage with consumers and demonstrate a ROI on their marketing budget.