Debenhams Regulatory News (DEB)

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

1. Name of the issuer

Debenhams plc

2. State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2 R, (ii) a disclosure made in accordance LR 9.8.6R(1) or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006).

Disclosure relates to point (i)

3. Name of person discharging managerial responsibilities/director

Matt Smith

4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

N/A

5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non beneficial interest 1

Disclosure relates to 3 above.

6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares

Ordinary 0.01p

7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

N/A

8. State the nature of the transaction

N/A

9. Number of shares, debentures or financial instruments relating to shares acquired

N/A

10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

N/A

11. Number of shares, debentures or financial instruments relating to shares disposed

N/A

12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

N/A

14. Date and place of transaction

N/A

15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

N/A

16. Date issuer informed of transaction

NA

17. Date of grant

1 May 2015

18. Period during which or date on which exercisable

During the 6 months following the 3rd anniversary of the date of grant. The level of vesting of the award is dependent upon the extent to which the relevant performance conditions are satisfied.

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

An award over 900,900 ordinary shares of 0.01p each was granted to Matt Smith under the Debenhams Performance Share Plan.

21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

0.01p per share

22. Total number of shares or debentures over which options held following notification

900,900 ordinary shares of 0.01p each

23. Any additional information

24. Name of contact and telephone number for queries

Paul Eardley, Company Secretary, Tel: 0203 549 6000, Date: 5 May 2015