Dairy Crest Regulatory News (DCG)

1.

Name of the issuer

DAIRY CREST GROUP PLC

2.

State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2R, (ii) a disclosure made in accordance with LR9.8.6R(1) or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006).

NOTIFICATION IN RELATION TO (i)

3.

Name of person discharging managerial responsibilities/director

i. MARK ALLEN

ii. ALASTAIR MURRAY

4.

State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

i. NOTIFICATION RELATES TO AMANDA ALLEN, CONNECTED PERSON OF NAMED PDMR

ii. NOTIFICATION RELATES TO PDMR

5.

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

NOTIFICATION IS IN RESPECT OF PERSONS NAMED IN 3. AND 4. ABOVE.

6.

Description of shares (including class), debentures or derivatives or financial instruments relating to shares

DAIRY CREST GROUP PLC ORDINARY SHARES

7.

Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

i. AMANDA ALLEN

ii. ALASTAIR MURRAY

8.

State the nature of the transaction

GRANT OF SHARES EQUATING TO VALUE OF DIVIDENDS DURING THREE YEAR VESTING PERIOD UNDER DEFERRED BONUS PLAN ('DBP') ON DBP AWARD OF SHARES FOR YEAR ENDED 31 MARCH 2007.

9.

Number of shares, debentures or financial instruments relating to shares acquired

i. 3,336

ii. 3,083

10.

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

i. 0.003%

ii. 0.002%

11.

Number of shares, debentures or financial instruments relating to shares disposed

N/A

12.

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

N/A

13.

Price per share or value of transaction

GRANT MADE FOR NIL CONSIDERATION AND CALCULATED BY REFERENCE TO CLOSING MID MARKET PRICE ON FIRST EX DIVIDEND DAY FOR EACH DIVIDEND DECLARED DURING THE THREE YEAR DBP VESTING PERIOD.

14.

Date and place of transaction

24 AUGUST 2010, ENGLAND

15.

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

i. 191,797 SHARES, 0.144%

ii. 186,592 SHARES, 0.140%

16.

Date issuer informed of transaction

24 AUGUST 2010

17.

Date of grant

18.

Period during which or date on which exercisable

19.

Total amount paid (if any) for grant of the option

20.

Description of shares or debentures involved (class and number)

21.

Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

22.

Total number of shares or debentures over which options held following notification

23.

Any additional information

SHARES UNDERLYING THIS GRANT, WHICH WERE AWARDED UNDER DBP FOR YEAR ENDED 31 MARCH 2007, WERE PREVIOUSLY NOTIFIED VIA RNS ON 22 JUNE 2007.

ON 24 AUGUST 2010, FOLLOWING THE RELEASE OF THESE UNDERLYING SHARES IN ACCORDANCE WITH THE TERMS OF THE DBP, THE INDIVIDUALS LISTED IN 7. ABOVE REPLACED TD WATERHOUSE NOMINEES (EUROPE) LTD AS THE REGISTERED OWNERS OF THE UNDERLYING SHARES (WITHOUT AFFECTING PDMRS' TOTAL BENEFICIAL HOLDINGS).

24.

Name of contact and telephone number for queries

ANDREW MONEY,

DEPUTY COMPANY SECRETARY

+44 (0)1372 472316