BSD.L Regulatory News (BSD)

11 Feb 2010 08:00

ELSE LTD. JOINS LIMO FOUNDATION THE FIRST ELSEâ„¢ is CERTIFIED AS A LIMO COMPLIANT DEVICE

Ra'anana, 11 February 2010 - ELSE Ltd., a design house for state-of-the-art mobile technologies delivering simple and intuitive user experience and a member of the Emblaze Group , today announces it has joined the LiMo Foundationâ„¢, a global consortium of mobile industry leaders dedicated to creating the first truly open, hardware-independent, Linux-based operating system for mobile devices.

ELSE Ltd. has recently unveiled its new mobile device, the First ELSEâ„¢, poweredby ELSE INTUITIONâ„¢, a new mobile platform jointly developed by ACCESS CO., LTD.and ELSE. Based on ACCESS Linux Platformâ„¢ v3.0 the ELSE INTUITION platformprovides all the components device manufacturers need to create world-classmobile devices, including a powerful user interface (UI) engine jointlydeveloped by ACCESS and ELSE Ltd., and a comprehensive suite of applicationsdesigned by ELSE Ltd., for a complete end-to-end experience.First ELSE meets the requirements as specified within the first release (R1) ofthe LiMo Platform. Aligning the ELSE INTUITION with the LiMo Platformspecifications ensures that the ELSE INTUITION platform can leverage both thevaluable code contributions from a host of innovative companies as well as thestrategic directional inputs from the operators and handset manufacturerswithin the LiMo Foundation. Furthermore, developers developing for the LiMoPlatform will equally be able to target the ELSE devices."ELSE ltd is an exciting new addition to the growing base of highly innovativeand pioneering companies within LiMo's membership," said Morgan Gillis,Executive Director, LiMo Foundation. "The First Else stands as an exemplar ofthe type of fresh mobile user experience that can be realized upon LiMoPlatform."Amir Kupervas, CEO of ELSE Ltd, said: "The leading organizations within theLiMo Foundation puts LiMo at the heart of the mobile industry, making it theunifying force behind Mobile Linux. We are delighted to join these industryleaders and contribute towards a richer mobile experience for consumers aroundthe globe. We are confident that this collaboration will benefit all partiesinvolved."Enquiries:ELSE Ltd Grayling

Alistair Scott, Jonathan Shillington +44 (0)20.7932.1871

About ELSELtd.

Founded in 2001 and headquartered In Israel, ELSE Ltd is a design house forstate-of-the-art mobile technologies delivering simple and intuitive userexperience. ELSE's new mobile device, the First ELSEâ„¢, was designed from theground-up to provide functionality to match that of off-the-shelf dedicateddevices. Powered by ELSE Intuitionâ„¢, a new mobile platform that provides foradvanced flexibility and configurability, the First ELSE offers out-of-the-boxinformation set-up and creative graphical user interface.

For more information about ELSE, please visit www.elsemobile.com

ELSE and ELSE INTUITION are trademarks of ELSE Ltd. All other trademarks, logosand trade names mentioned in the document are the property of their respectiveowners.About LiMo FoundationLiMo FoundationTM is a dedicated consortium of mobile industry leaders workingtogether within an open and transparent governance model-with shared leadershipand shared decision making-to deliver an open and globally consistent handsetsoftware platform based upon mobile Linux for use by the whole mobile industry.A full description of LiMo Foundation, including its vision, goals, charter,guiding principles, bylaws and membership information, can be found at www.limofoundation.org.