BKIR.L Regulatory News (BKIR)

1

Name of the Issuer

Bank of Ireland

2

State whether the notification relates to:

(i) a transaction notified in accordance with Market Abuse Rules;

(ii) a disclosure made in accordance with section 53 (as extended by section 64 of the Companies Act 1990) or entered into the issuer's register in accordance with section 59 of the Companies Act 1990; or

(iii) both (i) and (ii).

Notification relates to (iii) above and to the UK Disclosure Rule 3.1.4 R (1) (a)

3

Name of person discharging managerial responsibilities/director

Desmond Crowley - PDMR

4

State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

N/A

5

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

PDMR named in 3 above

6

Description of shares (including class) debentures or derivatives or financial instruments relating to shares

Ordinary Stock €0.10

7

Name of registered shareholder(s) and, if more than one, number of shares held by each of them

PDMR named in 3 above

8

State the nature of the transaction

(a) Sale of Stock

(b) Purchase of Stock

9

Number of shares, debentures or financial instruments relating to shares acquired

328,634 units

10

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

0.006201%

11

Number of shares, debentures or financial instruments relating to shares disposed

328,634 units

12

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

0.006201%

13

Price per share or value of transaction

(a)Disposal 328,634 units @ Euro 12.1 cent

(b)Acquisition 328,634 units @ STG 11.04 pence

14

Date and place of transaction

(a) 28 June 2011, Dublin

(b) 28 June 2011, London

15

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

(a) Nil units / Nil %

(b) 329,403 units / 0.006216%

16

Date issuer informed of transaction

(a) 28 June 2011

(b) 28 June 2011

17

Date of grant

18

Period during which or date on which it can be exercised

19

Total amount paid (if any) for grant of the option

20

Description of shares or debentures involved (class and number)

21

Exercise price (if fixed at time of grant) or indication that the price is to be fixed at the time of exercise

22

Total number of shares or debentures over which options are held following notification

23

Any additional information

24

Name of contact and telephone number for queries

Nicola Coyle, Group Secretary's Office

+ 353 76 623 4760

Name and signature of duly designated officer of issuer responsible for making notification

Helen Nolan, Group Secretary

Date : 28 June 2011