18 Oct 2017 07:00
Be Heard Group plc
('The Group' or 'Be Heard')
agenda21 appointed lead digital agency by Addison Lee
18 October 2017
Be Heard Group plc (AIM: BHRD), the digital marketing services group, is pleased to announce that it has been selected by Addison Lee to help drive the business' expansion in the UK. Be Heard's digital media and analytics agency agenda21 has been appointed lead digital marketing agency, effective immediately.
agenda21 guides brands through the complex competitor landscape to figure out where digital marketing can give them a competitive advantage on their journey. Their services help a range of clients discover what could be simply more effective through smarter use of complex data, search and digital media using rigorously and market-leading methodical forensic analysis technology.
Addison Lee is one of the world's largest managed car operations, providing a premium service through its' fleet of 5,000 vehicles. The company counts 80 percent of the FTSE 100 Index as customers, provides up to 30,000 rides a day in London alone, and is investing in new business, technology and fleet as it looks to grow both in the UK and internationally.
Rav Seehra, Digital Marketing Lead at Addison Lee, said:
"agenda21 Digital demonstrated lots of passion and expertise throughout the pitch process. We were impressed by their approach to bringing together data, technology and advertising in an increasingly complex digital environment, and by their enthusiasm for Addison Lee's expansion plans."
Pete Robins, Co-founder of agenda21 Digital, said:
"We are delighted to have won Addison Lee. Their clear ambition and understanding of the role of media, data and technology makes them the ideal client for agenda21."
Peter Scott, Executive Chairman of Be Heard, said:
"I am delighted that a global leader like Addison Lee has chosen us to lead its digital marketing activity. This confirms our view that Corporates require agile and fast-moving digital specialists to help them connect with today's customers."
-ENDS-
About Be Heard Group plc
Be Heard Group plc (AIM:BHRD) is a digital marketing services group helping clients solve the challenges they face in the connected world. To achieve this, we acquire and connect exceptionally-talented companies, providing management experience, access to deeper resources and a strong platform for growth.
Our four partner companies today are:
agenda21 Digital Limited ('agenda21'), a digital media and analytics agency, which became a partner on admission in November 2015 www.agenda21digital.com
MMT Limited ('MMT Digital'), a user experience ("UX"), design and build agency, which became a partner in May 2016 www.mmtdigital.co.uk
Kameleon Worldwide Limited ('Kameleon'), a content marketing agency, which became a partner in December 2016 www.kameleon.co.uk
Freemavens Limited ('Freemavens'), a data-driven analytics and insight consultancy, which became a partner in February 2017 www.freemavens.com
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