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Following the highly successful launch of the ‘well slept’ gifting range in Boots over Christmas, eve sleep is widening its strategic development for sleep wellness by launching the UK’s first high profile sleep CBD range. The range initially consists of oil drops which will incorporate two CBD infused extracts, both renowned for aiding relaxation, and will be coming to market in Q2 2021.
With research commissioned by eve sleep revealing that nearly one in four UK adults admit that their quality of sleep is worse than ever as they are kept up by worries and the change in their routine, it’s no surprise that 27% of consumers feel lethargic and 23% feel sleepy from the moment they wake up. The research also uncovered that the nation is struggling to switch-off as 27% of the UK’s population are glued to their screens closer to bedtime, with a further 20% reading the news before bed, preventing them from winding down for sleep.
Daniel Avener CEO at MDR Brand Management said; “The pressures of the pandemic have made wellbeing and good sleep an even bigger priority for us all. Consumers are increasingly looking for natural, plant-based wellness and the CBD market is tipped to be one of the leading growth categories in 2021, turning consumer’s attention to its benefits. Sleep CBD is a strategic, innovative and important addition to eve’s growing portfolio of wellness lead products. More importantly, eve is a hugely trusted brand when it comes to sleep and has the equity and authority to be a leader in the sleep CBD industry’’.
Cheryl Calverley CEO at eve sleep added; “At eve we are passionate about helping the nation sleep better, so they can rise and shine each morning. But the world has gone more
than a bit crazy, and ‘now more than ever’ it can take more than a comfortable bed to ease you into a soporific slumber. So over the past 12 months we have been expanding our
product range, in particular, helping support and encourage our customers in introducing a moment of calm before bed. As such we are delighted to be partnering with an industry
leader to develop our very own CBD range that can be easily incorporated into a bedtime routine, allowing the mind and body to switch off.”
About eve sleep
eve sleep is here to give you sleep you need to rise and shine. Founded in London, eve’s ambition is to give everyone the best possible start by making better sleep accessible to everyone. It designs superior sleep products that don’t compromise quality for price, delivered direct to the door within days.
www.evesleep.co.uk
someone is loading up
loading up time for investors in a weeks time
no shares available to buy can someone off load some ;)
last time this happened we went straight to 9p
aimtrader go back to sleep will never see 4p again
hold tight
was about to sell but topped up, really does have great potential, didn't wanna give my shares to someone else hold tight
thanks guys just picked some up at a cheap price ;)
seems like we're running short of shares
up we go
should reach 1200p by monday
load up ;)
are these all sell, if it is then am sure majority of them are selling at a huge loss
the whole market is down at the moment so once the market sentiments change we should see a rise up north
this is about to give us a spike up north ;)
no worries tiger
ha bought at 0.87 and you call me a dreamer go deramp somewhere else
a turnover of £23.9 million in the second half of 2019, reported a jump of 18 percent for the same period of 2020, citing the switch to e-commerce (Eve Sleep mattresses in a box can be ordered online) and the strength of homeware sales as a result of the pandemic. On Black Friday, it sold one mattress every three minutes.
Eve Sleep jumps on the cannabis oil train
Eve Sleep, which also makes bed frames and sleep accessories, has also been making a strong name for itself through some ubiquitous marketing – notably its dancing sloth TV adverts – and some impressive tie-ups, including its range of bedtime goodies (pyjamas, hot water bottles, scented candles etc) launched with Boots plc in time for a pandemic lockdown Christmas.
A couple of weeks ago, the company jumped on the cannabis oil train, announcing a deal with San Lifestyle cannabis oil products to go with its sleep range. The shares jumped more than 50 percent on the deal. Eve Sleep has also seen an increase in sales off the back of recommendations by consumer association Which? and a slew of home interiors magazines.
And, if that’s not enough to put its name in the mind of consumers and investors, its sleep experts’ survey on how the Brits are getting – or rather not getting – their z’s during the pandemic was slapped all over consumer magazines and newspapers earlier this month. Eve’s big hint is that its innovative mattresses are the preventive cure for what it dubbed “sleep divorce”.
no argument it's common sense, that's if you've done your research if you haven't go back and do your research