RE: Excellent Update!16 Jun 2026 16:12
Much of it is reiterating what we already knew, but the new information seems most certainly to be positive, especially when seen in the light of recent (fingers crossed) changes in the Middle East.
Q2 sales are already exceeding 2025, despite the sky high oil price, which is what we wanted to hear, but it depends how much of that includes new acquisition revenue. Are legacy brand sales also increasing? The margin has also increased, which is even more impressive, and if that's happening under current conditions, it bodes well for July onwards when wholesale prices may start reducing.
Factor in the changes in European postal charges for small parcels from Eastern Asia, and suddenly there's a material advantage against the likes of Temu. Those two elements combined, along with increased shelf space in significant stockists in the US and Europe is a real eye catcher.
The depressed American economy may be pushing more customers toward value cosmetics, and with the impressive new roll outs, it may well be indicative of new customers shifting their future spend as repeat customers.
The increase in cash is also highly appealing, whether for further acquisitions to diversify the brand, or as an acquisition target itself.
It's mainly all upside going forward.