RE: Nice Share price13 Apr 2020 13:38
Friday's tweet
https://twitter.com/surprised_trade/status/1248232272165306368
https://www.piworld.co.uk/category/company-videos-a-to-z/xlmedia-xlm/
gives a good overview of XLM and the targets re comparison sites, gambling, casino on line changes and growing mkt in America and opportunities in Asia etc
last known cash was around $43m (£36m) so around mcap alone, with no real future earnings priced in at this level, they have no debt at last report and although revenue was temporarily reduced on the google ranking issues on gambling sites the removal of the low legacy tier 3 and 4 sites( not great revenue generators) should see the google no1 ranking back in place and all set to sail again. The loss of income for the that period was noted in last trading update and comfortably covered from reserves .
the risk here is the bod have not recovered the google rankings top spot and revenue has taken a larger hit, however, mitigating against that are the financial strength of XLM, cash almost equal to mcap, no debt and two main playes (the bod and Premier Investment fund have gone on a buying spree in the last few weeks with the share price some 60-70 percent less than it's previous levels (thats a 120%+ rise back up)
It appears directors are very confident of having all running smoothly if having skin in the game is anything to go by, as two of the bod bought over £400k of shares at 29p between 5.2.20 and 10.02.20 just 4 or 5 weeks ago.
Interestingly Premier Investment have suddenly increased their holding in the last ten days 3 times from 8% to 12% .....it's hard to imagine an investment fund taking such an increased stake on a gamble and with such urgency. Three tranches of close to 4% of the company were purchased over three days last week. Company results due 22.4.20 just ten days away.
The combination of the directors buying over £400k at 29p and Premier Investments additional buying of nearly 4% in three days to take them to 12% last week is no guarantee the share price will rebound back to the 50p to 60p area it traded at for the majority of 2019, but it would suggest if google rankings issue has been sorted and the income has continued to stream in from the comparison sites etc.(as suggested) and the newly targeted makets are developing then a serious lift north of current levels is very likely. Initial technical indicators suggest 36p to 40p would be realistic on income confirmation, cash reserves at similar levels and developing new markets, if the bod have restored google rankings it'll go higher still on those same metrics imo.