RE: SP plunging14 Mar 2026 09:17
I'm predicting this is part of a wider controlled reset by the board, few clues (I think!) but here's my take :
The acquisition and disposal of the billi has been transformational for strix, but it's left a legacy that they have been navigating (painfully) through and now out of.
No doubt the acquisition placed strain on the financials, even at the bargain it was secured for. Interest rates went up, a bit market share was definitely nabbed, materials continually rising, and covenants/liquidity measures would have become a real ball and chain.
What happens in the those circumstances? A careful dance of ebitda and cash generative measures at key points managing the bank, and the market and sometimes they may conflict. Major stock build done (ebitda and leverage tactic), increased promo activity likely, potentially holding off pricing increases to ensure no further market share loss. Effectively over a barrel.
Strix are streets ahead in all respects to competition. Yes 'otter' I think the next viable alternative may have nabbed some share, but their margins are paper thin from accounts I have seen. In the face of material cost increases they aren't holding onto that. Chinese copyists? Just keeping the weeds down it's not going to be profitable area and distinctly different to the more mature markets.
So why my optimism
New ceo = let's clear the decks
Promo activity = who knows what scale this has got to. Very hard to step off this carousel once it's going. Far easier with a shed load of money in bank and no covenant measures. Rns said board opted to not do it in q4, sensible commercial decision. Could it be significant enough to mess with the perceived demand, possibly?
Add to that the move of the year end, clever, q1 they point out is typically slow anyway.
Rns talked about price increases too. Me thinks boot will soon be on the other foot and working their way out of a undesirable commercial cycle pinned on a December y/e.
Reset market expectations, cease sub optimal commercial practices, release that y/e pressure point.
The controls stock burn down is going to be massively cash accretive. No interest payments, my goodness I can't wait to see where cash is at.
Projections in the ED release, if you go right to end, exclude a number of key positive things, not least the next gen stuff. Again evidence of board managing expectations well here, resetting that baseline but not neglecting to mention nor overlaying some key things. If they were in major damage limitation mode wouldn't we see some of this stuff fleshed out, and more upbeat narrative?
Share buyback impact, at this level now, stepped up pace massively, destroying shares at a phenomenal rate, again a beneficial outcome of the situation when it picks up.
What do with all this cash? Well getting next gen on the delivery path would be amazing. Will it be smaller, cheaper, more functional, better margin, enable this premium brand to compete with knock off