RE: 11% Dividend Yield at this share price2 Aug 2022 19:04
From my perspective, I dont feel its as bad it looks. I run both a sole trader business and a limited company, covid was a bumper year for a lot of reasons and it would be unfair to expect same levels of profits. I deal with alot of entrepreneurs and businesses for my line of work and margins have been squeezed for most businesses, its all a cycle and it takes to to re-adjust. Direct Line has a lot of very quality brands and people either need to have insurance by law or don't skimp on it in bad times, so its just a case of improving the margin rather than worrying about huge losses of customers (or at least how I see it). I think this is a share to tuck away, I think the dividend will be maintained whilst it re-adjusts. Ive put my money where my mouth is and backed it with 20k if I am wrong sometimes thats how the cookie crumbles..