RE: Whats going on with DC. group?20 Jan 2021 18:24
I agree. Dixon’s customer service is almost zero and store staff have a high turnover . Retail will soon become experiential showrooms where you will be shown around products in situ working and demonstrated by product specialists. There will be relaxation / sit down areas where options can be discussed or financing etc but you will leave the shop having had a proper demo and had the chance to ask questions. There could be a ticket system to ensure fairness to all in the store browsing but wanting help and refreshments and toilets so families can take their time.
Once you know what you like, you place your order in store and then it’s delivered from a central warehouse or hub direct to the customers home.
You will then have the option to add extra warranty. Installation, etc etc.
After service will be provided first stage via Live App on phone and then second level will be someone booked to come out to your home which you pay for On a one off basis or have cover under some plan provided by the retailer or brand or third party.
This is I believe the future of shopping for appliances and consumer electronics.
Dixon’s will know this and will adapt.
Shares look cheap to me.